Greenies


Packaging Design
Brand Identity Design
Art Direction

This project was created for the Greenies Sponsored Studio at ArtCenter College of Design. The brief was to explore how Greenies can use 3D packaging to create healthy snacking moments for dogs, in and out of the home. We used focus group interviews to identify key problems that pet owners had and completed a comprehensive user experience journey. 

I worked within a small team of graphic and product design majors to pitch three different snacking and on-the-go pet treat lines to solve for low points in a pet owners’ routine. The final deliverables included packaging, a process book, an interactive brand experience, and brand films.

We all played a hand in each part of the design process, but some of the areas in which I had a larger role were the process book, prototyping, video editing, and graphics. 

Group project with Skyler Su and Kalex Shen. Studio photography by Skyler Su. Lifestyle photography by Lauren Aquino.



Concept 1 —
Greenies Kitchen


Pet parents love cooking for their dog, but it can be expensive and time-consuming. Greenies Kitchen creates a new standard for prepping easy, homemade snacks.

Minimal prep, maximum joy.










Concept 2 —
Snack Pack


Snack Pack is a sampler of existing Greenies treats that allows pet parents to vary their dog’s diet, which keeps things healthy and exciting.

This product is perfect for the dog parents who want to try new Greenies products without committing to large quantities.









Concept 3 —
Greenies Home


Pet parents want to establish healthy routines, but it’s easy to forget when treats are out of sight. Greenies Home jars are a chic, refillable, display-worthy way to increase visibility within the home.













Presenting to the Client

To complete the project, my teammates and I built a life-size kitchen out of foamcore to help visualize our proposed products in context. We designed posters for each of the product lines to walk the Greenies team through our thought process. We also created a mockup product display to indicate scale and impact.







PrevAllNext

©2025 LAUREN AQUINO