Tavia
Strategy & Research
Identity Design
Tavia is a hypothetical brand that sells beautiful sheet music that looks just as good on a coffee table as it does a music stand. The brand works within classical and pop music to appeal to musicians, collectors, or really anyone with a favorite song.
For this project, I completed thorough research about the feasibility of the business and how the design could support that.
Brand Identity
Tavia’s logotype and mark are inspired by classical musical symbols while the colors and iconography borrow from pop music. The dual positioning of the brand identity allows for it to serve in a wide range of musical genres.
Online Presence
Tavia’s website offers custom and pre-made sheet music books organized by genre. The social media ranges from everyday musicians’ lifestyles to celebrity endorsements.
Business Model
I created an infographic containing the various bits of research I did for the potential market and business model that Tavia would utilize.