Glossier Softglow
3D Modeling & Rendering
This project is a hypothetical extension of existing beauty brand Glossier. While Glossier has made steps towards sustainability, I saw an opportunity for them to expand on this idea in a way that remained approachable to their current customer base. Softglow is a refillable cosmetics line.
Research Process
After researching the brand’s values, aesthetics, and business model, I landed on a bath product line that would feature durable product containers which could be refilled. The market has seen a huge increase in refillable packaging as a way to decrease single-use plastic waste.
Sketch pages3D models created in Solidworks
Sketching and Prototyping
The modeling and physical prototyping required intimate knowledge of the products that forced me to think critically about every decision. It took a lot of trial and error before I reached a form that looked like it could belong to Glossier.
Final Rendering
I practiced my KeyShot skills in order to art direct compositions of the final products. It was through rendering that I was able to create an image that I felt fit the context of the sub-brand.