LAUREN AQUINO

Saltyface

PACKAGING DESIGN, PRINT DESIGN, 3D RENDERING

Saltyface had an established logo with strong brand recognition, but the broader visual identity and packaging system no longer reflected the chic positioning of the product. The challenge was to preserve the equity of the existing logo while creating a more elevated, cohesive packaging experience across the product line.

Working at Studio Murnane, I developed a flexible typographic system and redesigned the packaging architecture to support multiple product formats and future growth. Beyond the primary and secondary packaging, I extended the visual language across the shipping experience—including the shipper box and printed inserts—to create a consistent brand experience from unboxing to product use.

Designed at Studio Murnane
Creative Director: Cleo Murnane
Design Director: Nicole Lim
Photography: Saltyface

PACKAGING DIELINESProduction-ready dielines developed for manufacturing, ensuring consistency across the product line while accommodating multiple package formats.

CUSTOM BADGES“Certified Saltyface Clean” and SPF badges for graphic lockups.

PACKAGING SYSTEMA typographic system applied across seven SKUs with varying product sizes, dispensing methods, and colorways while maintaining a cohesive shelf presence.

3D RENDERINGSRenderings used to evaluate color, material, and artwork before production, helping the client confidently approve the final direction.

SHIPPING EXPERIENCEBranded shipper box and printed insert designed to extend the visual identity beyond the retail package and create a thoughtful unboxing experience.

PROCESS
The project began with research into premium beauty and wellness packaging to define a visual direction that aligned with Saltyface's positioning. Together with the client, we established a moodboard centered on understated luxury, tactile materials, and a restrained neutral palette.

Rather than relying on heavy graphics, the design emphasized typography, material quality, and subtle finishing details. We sourced a premium folding carton stock selected to complement each bottle color, allowing the material itself to become part of the brand expression.

From there, I developed the packaging system across seven SKUs, balancing consistency with the practical requirements of different package sizes and dispensing formats. Once the artwork was finalized, I created 3D renderings to validate color and material choices before production and completed production-ready files for manufacturing.

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LAUREN AQUINO

Saltyface

Graphic designer specializing in brand & packaging design.