Ward Paris

PACKAGING DESIGN, BRAND IDENTITY DESIGN, 3D RENDERING Ward Paris is a prestige fragrance brand built from the ground up, requiring a visual identity that feels timeless, elevated, and cohesive across every customer touchpoint. Working as part of a small design team at Studio Murnane, I helped translate the brand strategy into a comprehensive physical and digital experience.

My contributions spanned packaging design, product design, art direction, web design, 3D renderings, and print. I designed a custom-molded bottle cap along with the primary and secondary packaging, balancing technical production requirements with a refined luxury aesthetic. I also extended the visual identity across campaign imagery, digital experiences, and printed collateral to create a seamless brand experience from first impression through unboxing.
Designed at Studio Murnane
Creative Director: Cleo Murnane
Design Director: Nicole Lim
Photography: Saltyface
BOTTLE DESIGN
Architectural perfume bottle with an embossed, polarized lid and a color-matched silkscreen label.
SECONDARY PACKAGING DESIGN
Custom-stamped paper for the perfume box in Ward Paris’ signature Verdant Green. 
BRAND PATTERNS
Silk scarf designs that utilize the scent profiles and ingredients as inspiration for brand patterns. 
WEB DESIGN
Minimalist and airy product pages to let the ingredient photography transport the viewer into the brand world. 
PACKAGING PRODUCTION
Precise and detailed packaging dielines to ensure a beautiful finish for each material and color in the final product.
LOGO ANIMATION
A subtle and timeless animation for digital use. Created in Adobe AfterEffects.
BRAND GUIDELINES
A comprehensive living document detailing Ward Paris’ ethos and brand guidelines, including fonts, colors, and photo styles. 




PROCESS
In the early phases of the project, I explored the bottle form through hand sketches, developing an architectural silhouette that balanced sculptural simplicity with functional constraints. I translated these concepts into detailed 3D renderings, allowing the client to evaluate proportions, materials, finishes, and cap designs before moving into production.

Graphic designer specializing in brand  & packaging design.



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