Ward Paris
My contributions spanned packaging design, product design, art direction, web design, 3D renderings, and print. I designed a custom-molded bottle cap along with the primary and secondary packaging, balancing technical production requirements with a refined luxury aesthetic. I also extended the visual identity across campaign imagery, digital experiences, and printed collateral to create a seamless brand experience from first impression through unboxing.
Creative Director: Cleo Murnane
Design Director: Nicole Lim
Photography: Saltyface
Architectural perfume bottle with an embossed, polarized lid and a color-matched silkscreen label.
Custom-stamped paper for the perfume box in Ward Paris’ signature Verdant Green.
Silk scarf designs that utilize the scent profiles and ingredients as inspiration for brand patterns.
Minimalist and airy product pages to let the ingredient photography transport the viewer into the brand world.
Precise and detailed packaging dielines to ensure a beautiful finish for each material and color in the final product.
A subtle and timeless animation for digital use. Created in Adobe AfterEffects.
A comprehensive living document detailing Ward Paris’ ethos and brand guidelines, including fonts, colors, and photo styles.
In the early phases of the project, I explored the bottle form through hand sketches, developing an architectural silhouette that balanced sculptural simplicity with functional constraints. I translated these concepts into detailed 3D renderings, allowing the client to evaluate proportions, materials, finishes, and cap designs before moving into production.
Graphic designer specializing in brand & packaging design.
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